If you are planning to launch a new business, product, or service in India, one of the most critical steps you will need to take is conducting a thorough trademark search. This is not just a formality or a legal checkbox—it is a strategic process that can save you from costly legal battles, forced rebranding, […]
With a highly competitive and brand-conscious market like that in India, intellectual property rights are increasingly becoming essential in enabling businesses differentiate themselves and safeguard their identity. Trademarks are arguably the most conspicuous and well-recognized intellectual property category. From the Nike swoosh to the Tata name, trademarks enable customers to determine the source and quality of products
